Welcome to RAC Canada
RAC Digital Day
Friday, March 21, 2014
St. Andrews Club & Conference Center
150 King street West, Suite 2700, Toronto, ON
|Learn how to be a better DIGITAL MARKETER
in our ALWAYS ‘ON’ WORLD
This workshop will demonstrate go-to-market strategies and tactics designed to help capitalize on the multi-channel shopping phenomenon. Attendees will learn how to rethink their shopper marketing strategies and select the right investment mix in order to achieve the best ROI.
Retail Trends 2014
Programmatic Media Buying
REGISTER TODAY space is limited!
WHO SHOULD ATTEND?
Full-Day Workshop includes:
Listen to the latest Retail Trends in 2014.
Our Subject Matter Experts will deconstruct the ins and outs of Omni-Channel Marketing; showcase the impact of real-time bidding on audience conversions and demonstrate how to develop and measure Social Media engagement by using the latest techniques, including “Social Selling”. Attendees will learn how to build the digital marketing program that will help achieve their objectives.
It all starts with a 1 hour feature presentation by Darrell Cook, President of HSR and RAC Board Member, as he reveals the most relevant retail trends for 2014. Following which, there will be 3 exciting presenters that lead today’s shoppers focus and how their area of expertise has dramatically influenced purchase behavior and increased sales results.
Omni-Channel Marketing – how retailers use both offline and online in concert
Robert Lake – Head of Retail, TC Media
Learn how today’s digital marketers use flyers, newspapers, mobile, tablet, email and social far beyond pushing messages and product offers. Rob’s’s extensive background in retail will bring an insightful view to how large, medium and small retailers all use various forms of marketing to get results. Gain insight into how to build an omni-channel marketing program for your organization.
Darryl Singer – VP Platforms, EQ Works
As a leader in Canada for Programmatic Media Buying, Darryl will deliver an explosive demonstration on the impact of r eal time bidding and the powerful effect it can have on your audience conversions. Learn the best practices for digital advertising using; search, display, mobile, video, as a standalone or working collaboratively. Most of all, Darryl will help you build a program to refine and deliver the right messages to the right audience at the right time.
Retail – Discover the key strategies for building a superb social media program
To register, go the Events page.
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RAC Canada Membership Benefits
Receive advance notice to all RAC Canada events
Attend great speaker events: participate in round-table discussions and Q&As
Gain access to a Members Only Section on the RAC Web site, providing speaker Power Point presentations, White Papers and research
Share new ideas, creativity and innovation with colleagues, industry leaders and students.