Retail Advertising and Marketing Club Canada

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Welcome to RAC Canada

RAC Digital Day

Thursday June 19, 2014

St. Andrews Club & Conference Center
150 King street West, Suite 2700, Toronto, ON

Learn how to be a better DIGITAL MARKETER

This workshop will demonstrate go-to-market strategies and tactics designed to help capitalize on the multi-channel shopping phenomenon. Attendees will learn how to rethink their shopper marketing strategies and select the right investment mix in order to achieve the best ROI.

Retail Trends 2014

Darrell Cook
President of HSR

Omni-Channel Marketing

Robert Lake
Head of Retail, TC Media

Programmatic Media Buying

Darryl Singer
VP Platforms, EQ Works

Social Retail

Jeffery McBain
Managing Partner, idig Marketing

REGISTER TODAY space is limited!


  • Retail marketing professionals
  • Retail Entrepreneurs
  • Advertising and branding teams
  • Digital Marketers

Registration Fee: $335 plus HST

Full-Day Workshop includes:
Continental Breakfast, coffee break, lunch, handouts, online access to presentations, one year complimentary RAC membership, other networking opportunities

Listen to the latest Retail Trends in 2014.

Our Subject Matter Experts will deconstruct the ins and outs of Omni-Channel Marketing; showcase the impact of real-time bidding on audience conversions and demonstrate how to develop and measure Social Media engagement by using the latest techniques, including “Social Selling”. Attendees will learn how to build the digital marketing program that will help achieve their objectives.

It all starts with a 1 hour feature presentation by Darrell Cook, President of HSR and RAC Board Member, as he reveals the most relevant retail trends for 2014. Following which, there will be 3 exciting presenters that lead today’s shoppers focus and how their area of expertise has dramatically influenced purchase behavior and increased sales results.

Omni-Channel Marketing  – how retailers use both offline and online in concert
Robert Lake – Head of Retail, TC Media
Learn how today’s digital marketers use flyers, newspapers, mobile, tablet, email and social far beyond pushing messages and product offers. Rob’s’s extensive background in retail will bring an insightful view to how large, medium and small retailers all use various forms of marketing to get results. Gain insight into how to build an omni-channel marketing program for your organization.

Programmatic Media Buying – how to convert customers and avoid wasted marketing $
Darryl Singer – VP Platforms, EQ Works
As a leader in Canada for Programmatic Media Buying, Darryl will deliver an explosive demonstration on the impact of r eal time bidding and the powerful effect it can have on your audience conversions. Learn the best practices for digital advertising using; search, display, mobile, video, as a standalone or working collaboratively. Most of all, Darryl will help you build a program to refine and deliver the right messages to the right audience at the right time.

Retail – Discover the key strategies for building a superb social media program
McBain – President, idig Marketing
In a digital world, a Retailer’s need for an engaged customer base is critical. Learn how to build your unique social strategy by using some of the most effective social media ideas available. Find out how to unlock the power of your marketing message across a wider audience and gain knowledge on retargeting brand influencers to increase sales, reduce costs and build your social database.

To register, go the Events page.




Keep updated on RAC events, join group discussions, post job opportunities and stay connected with the retail advertising community.




RAC Canada Membership Benefits

Receive advance notice to all RAC Canada events
Attend great speaker events: participate in round-table discussions and Q&As
Gain access to a Members Only Section on the RAC Web site, providing speaker Power Point presentations, White Papers and research
Share new ideas, creativity and innovation with colleagues, industry leaders and students.


RAC National Advertising & Marketing Symposium

April 19, 2012

6900 Airport Road, Mississauga, ON

RAC Canada and Retail Council of Canada are saving a seat for you, so be sure to put this date in your calendar today and start making your plans to
attend this national event.

Get the latest insights from current leaders and game-changers in the industry on marketing and advertising trends, research and more!

Stay tuned for more details in the months to come. 
Visit for further details as they come available; Join the RAC Group on LinkedIn.