Key Trends in Retail for 2016

Thursday, February 18, 2016
February 18, 2016
Hyatt Regency Vancouver
655 Burrard St, Vancouver

It’s not too late! Sponsorship opportunities available.

11:00 am – 12:00 pm    Reception & Networking
12:00 pm – 1:30 pm    Lunch, Presentation & Panel discussion

Retail Marketing Strategy Survey – Driving In-Store Sales

RAC Canada (RAC) and Retail Council of Canada (RCC) have launched the first-ever Retail Marketing Strategy Survey. The survey looks at Canadian retailers' use of traditional and digital media, marketing priorities for 2016, allocation of resources, approaches to media measurement, analytic practices and more - all with a desire to identify the most successful drivers of in-store sales. Canadian retailers' use of traditional and digital media

Panel Moderator:
Michael LeBlanc, Senior Vice President, Marketing & Digital Retail at Retail Council of Canada

Michael is the Senior Vice President, Marketing & Digital Retail, for the Retail Council of Canada (RCC). He is responsible for executing the eCommerce vision, branding and digital marketing strategy which will continue to help shape the overall RCC brand and member experience. He is also responsible for the delivery of related services, benefits and programs to the membership.

Michael brings over 20 years of retail, eCommerce and marketing experience to the RCC. A pioneer in Canadian eCommerce and Digital Retail, Michael is armed with a B.A. from Carleton University and an M.B.A. from the Rotman School of Management at the University of Toronto.

He established his expertise in product and marketing/brand management at Black & Decker, made his move into the digital world in the earliest days of eCommerce when he joined Levi Strauss & Co. Michael then brought his passion for brand management, corporate strategy and online retailing to the Hudson’s Bay Company as their Director of eCommerce, launching in 2000. He was subsequently a Director in Hbc’s CRM practice, then moved to CanWest MediaWorks (now PostMedia Network) as the Director/General Manager of Shopping for their portal.

Michael then joined The Shopping Channel - first as Director, then Vice President of Marketing & Promotions. He was responsible for customer acquisition, retention and brand development for all channels including television, digital and print. Most recently, Michael was Chief Marketing Officer for a Torquest Partners portfolio company. Torquest is a leading Canadian mid-market private equity firm.

Presenter & Panelist:
Scott Cho, Senior Vice-President, Human-centered Innovation at Leger

Scott is a senior member of Leger Marketing’s consulting team, providing high-level strategic advice and client services. With 20 years of experience in marketing research and advertising, he brings an extensive North American experience advising and managing projects for consumer electronics and retail clients. Scott currently serves in an advisor role to Leger’s Consumer Insights team and its clients. 
In the past, Scott has been involved with the Marketing Magazine’s Working Knowledge sessions and the Innovation Summit held at Schulich School of Business as well as being the local spokes person for the Consumer's Choice Award, an award given to local businesses for business excellence

Katie Drechsel, VP of Marketing, Saje Natural Wellness

Katie Drechsel is currently the VP of Marketing at Saje Natural Wellness. She is recognized as a brand builder, digital lover and customer experience advocate. Passionate about using digital media to connect, educate, and support frictionless purchase anywhere. Everyday my job love grows because I have the opportunity to spread wellness and develop highly engaged, passionate teams - work life integration. Prior to joining Saje, Katie was the Director of Digital and eCommerce at Vega.

Michelle Harper, National Marketing Manager, Purdys Chocolatier

Michelle Harper’s interest in marketing began when she met ‘Ruby’, the generously proportioned Barbie-type doll featured in The Body Shop’s 1998 self-esteem campaign. As an impressionable 13-year old, Michelle connected deeply with the campaign’s message that stood out in sharp contrast to the beauty industry’s obsession with extreme thinness. The experience left her with a lasting, genuine fascination with the relationship between brands and their consumers, and how this connection could be authentically fostered when developing marketing campaigns.

Since that time, Michelle has channeled her passion as a brand believer into finding ways to better connect with customers and audiences. She has honed her skills as a dynamic communications professional, drawing upon her background in event planning and public relations to develop messaging for brands across Canada such as Granville Island Brewing, the Whistler Film Festival and Virgin Radio, to name a few.

Currently the National Marketing Manager for Purdys Chocolatier, Michelle’s scope of work for the 109-year-old iconic Canadian company is extensive, from national-level marketing strategies implemented across all sales channels, to supporting grassroots awareness initiatives at the individual shop level. Michelle is responsible for driving marketing strategy in Purdys’ new and expanding markets, building their reputation as a leader in retail, and establishing the organization as the priority call for new leasing opportunities. Michelle also leads the internal brand culture at Purdys and continues to develop their Sustainable Cocoa Program both internally, and for Purdys’ customers.

In 2014, Marketing Magazine honoured Michelle as one of their ‘30 under 30’, an annual selection of marketing’s innovating up-and-comers who have already distinguished themselves in their short careers and show the potential for even greater accomplishments in the future.

Peter Housley, Chief Marketing Officer at Indochino Apparel Inc

Peter Housley is the Chief Marketing Officer at Indochino Apparel Inc. Indochino is at the forefront of a global suit revolution that is seeing more and more men suiting up once again. Indochino offers suits and shirts that are completely customizable and tailor made to the wearer’s personal measurements, all at an incredible value. Indochino's omni-channel experience allows men to order their made-to-measure clothing online, via mobile or in person at Indochino showrooms, now open in Toronto, Vancouver, New York, San Francisco, Philadelphia and Boston.

A senior executive with President, CEO and CMO experience including retail, hospitality, digital pure play, and consumer goods industries. Peter served as Chief Executive Officer and Director at Lavalife Inc. from 2000-2003, and returned as President from 2010-2011 to lead a subsequent M&A transition. He also served as President of Milestones Restaurants Inc. from 2006-2009, leading a change vision and delivering record sales and EBITDA results. As CEO of his Interim Management Company he held various Interim C-suite positions from 2009-2013.

Peter is an enterprise leader, with broad experience in strategy, P&L management, operations excellence, marketing management, revenue creation, talent development, and IT oversight, for companies ranging from $3M to $200M. Peter currently sits on the Board of Directors of The Friends For Life Foundation, and is also an Advisory Board Member, Ryerson University, School of Fashion.

Tim Miller, Co-owner and Director of Marketing & Advertising, La-Z-Boy Furniture Galleries of Greater Vancouver

In 1981 Tim entered the retail furniture world in the Vancouver market and hasn’t looked back. After twenty years of operating an independent retail outlet, Tim along with his brother were offered an opportunity to open La-Z-Boy Furniture Galleries of Greater Vancouver. They opened their first store in 2000. Today they have four retail locations with over seventy-five fully engaged employees.

Miller sits on a Dealer Advisory Committee for La-Z-Boy Incorporated. Allowing an opportunity to share best practices with other leading gallery owners and corporate executives.

In addition to retail, Tim is passionate about the charitable opportunities La-Z-Boy Vancouver is involved with. An opportunity to join employees volunteering locally and internationally has been particularly rewarding . Retail is fun! Passionately creating customers for life, one exceptional experience at a time.

Ian Ricketts, MBA, Managing Director, More Rewards Loyalty, Overwaitea Food Group LP

Ian is the managing director of the More Rewards loyalty program, owned and operated by the Overwaitea Food Group. More Rewards is a western based coalition loyalty program with Save on Foods as its anchor partner. The program has 2.9 million active members in BC and Alberta. Ian sees coalition loyalty programs as an efficient way for marketers to take a giant leap with their marketing efficiencies.

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